Customers
Built for rooms where the queue does not wait
Specialty coffee bars, takeaway counters, full-service dining rooms and small groups. Different problems, the same twelve seconds at the till.
Customers
What it sounds like from behind the counter
We tried paper punch cards twice and lost the box both times. This one lives on people's phones, and I can see who has not been in for a month without having to ask anyone.
Marisol DuarteOwner, Ferndale Coffee HousePortland, Oregon The sign-up is the whole thing. Twelve seconds at the counter, and nobody has to spell their email address out over a running grinder.
Theo BlackwoodGeneral Manager, The Copper KettleLeeds, United Kingdom Tuesday nights were dead. We doubled points on Tuesdays for six weeks and now there is a queue by seven. I did not have to phone a single person to make that happen.
Priya RaghavanCo-owner, Masala YardBirmingham, United Kingdom New starters pick it up on their first shift. When you are hiring in July, that matters a great deal more than any feature list.
Daniel OkonkwoOperations Lead, Riverbend Kitchen & BarBristol, United Kingdom
By venue type
What loyalty is actually solving, room by room
Specialty coffee
Small tickets, high frequency, and a queue that will not wait for a form. Everything here is built around the twelve seconds you actually have.
- Sign-up happens while the shot pulls, not after it
- Points per visit rather than per dollar, if that suits your counter better
- A morning-only bonus rule for the pre-nine rush
Quick service and takeaway
Throughput is the whole game. Scanning adds one step at the till and nothing else, and it never blocks a payment going through.
- Scan happens alongside payment, not after it
- Works from a printed code when the tablet is being used
- Rewards that pull the quiet hours up instead of discounting the busy ones
Full-service restaurants
Fewer visits, bigger tickets, longer gaps. The value is knowing who is drifting away and having a reason to write to them before they are gone.
- Lapse alerts pitched at your real gap between visits, not a generic 30 days
- Birthday and anniversary rewards that go out without anyone remembering
- Table tents that sign people up while they wait for the bill
Multi-site groups
One customer, several rooms. Points follow the person rather than the postcode, and the reporting lets you see which site is actually growing.
- Shared balances across every location, or kept separate if you prefer
- Location-by-location comparison on repeat rate and redemption
- Staff roles and manager approvals that survive a busy Saturday
First ninety days
Four numbers you will have that you do not have now
- 01
Sign-up rate
What share of transactions ends in a scan. This is the number that tells you whether your table tent is in the right place.
- 02
Repeat rate
How many members came back inside your normal gap between visits, rather than a generic thirty-day window borrowed from someone else's business.
- 03
Reward pull
How many redemptions were followed by another visit within a month. This is how you find out which reward is doing the work and which is just a discount.
- 04
Lapse list
Who has drifted past their usual gap and is worth writing to. Not a guess, and not the whole list blasted at once.
Want to talk to a venue like yours?
Tell us what kind of room you run when you request a demo. Where we can, we will put you in touch with someone already running it in a similar spot.
